In collaboration with Technology Humans and Taste we designed and created Walkbox - an immersive experience machine of epic proportions in Shanghai that capped off Michael Kors’ global The Walk campaign.
Walkbox made each guest the star of their own brand fashion film, through the experience of a director-led film shoot moving down a 50’ walk against an LED wall that placed the subjects in glamorous locations shot around the world. By night’s end, we’d published over 300 unique, personal, and beautiful films - shared broadly by celebrities, influencers, and guests - and engaged with by millions online.
Pulling off this feat - producing a unique, edited multi-camera video, set to music, with titles, every 60 seconds throughout the evening’s event - would typically require an army of editors behind the scenes. Rather than allowing logistics to be a creative deal killer, we brought in our friends at Special Circumstances to help implement AI shot selection and editing workflows that produced near-instantaneous edits curated by a small team of machine-empowered humans.
The system was seamless and a huge success in creating both an unprecedented onsite experience and delivering impactful and personal mementos at scale. In addition to generating the highest social engagement of any of our activations, the event was nominated for a Webby and covered in WWD, Vogue, and many other fashion publications around the world.
“Innovation is a priority for Michael Kors, not only in design but in every aspect of what we do,” said John D. Idol, chairman and CEO of Michael Kors. “We are always pushing the limits of what can be achieved digitally. Bringing together AI and digital technology in a way that is new and unique represents our continued leadership in fashion technology. We want our guests in Shanghai to fully experience and enjoy the luxury, glamour, style, and excitement that define the Michael Kors brand.”
