We contributed a 160' long by 10' tall high-resolution interactive cinemagraph wall for Mother NY's launch of the Phllip Lim 3.1 collection for Target. AV&C designed and developed custom software to allow this 6 x 4k content come to life with dozens of interactive moments for the guests to explore, and supplied the 3.9mm LED wall and interaction systems.
From physical interactives, to social, to machine vision, Mother curated a series of whimsical moments that allowed guests to experience the day to night story of the collection in a fun and engaging way.
AWARD: 2014 CLIO Image for Experiential
case study video credit: Matias Menendez / Mother
