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AV&C

Digital Landmarks in the Physical World

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Coach – Macy's Herald Square NYC

We were thrilled to collaborate with Coach and Rem Koolhaas’ OMA on new concept shop first rolled out at Macy’s Herald Square NYC flagship. AV&C's media surfaces and software transform interactively and on demand, doing double duty as storytelling canvases and shoppers’ mirrors.

Slanted Studios produced some of our favorite content for the piece and has shared a great video of the project.

Coach.jpg