AV&C joined ESI in designing the systems and interactive software for this groundbreaking sales experience lab for AT&T's Adworks group, and then integrated all the technology systems during the implementation phase, alongside the Mill and MC2.
The Adworks Media Lab showcased and physically embodied AT&T's B2B capabilities in bringing cutting-edge consumer data insights to their advertising clients' campaigns. Visitors to the Lab interact in real time with consumer behavior data from AT&T's cable TV, ISP, and mobile carrier business units, to understand how best to create a meaningful and impactful campaign.
