AV&C has recently completed another spectacular architectural media collaboration with ESI Design - the transformation of the entry sequence of I.M. Pei's iconic 177 Huntington in Boston.
Employing custom low resolution LED fixtures reflecting off the Brutalist concrete allowed the team to honor the architect's intent and materiality while introducing dynamic color and motion to the space. Local weather and other real time feeds are reinterpreted by AV&C's software into soft glowing motion that animates the new lobby seating area.
In the elevator lobby, thin vertical strips of high resolution LED visualize realtime market, cultural and weather information in response to the travel and opening of the elevator doors.
AV&C's custom software handles all functions from large canvas media playout, creates data driven generative content, and provides end-user facing content management and scheduling.
